Business In Mobile Apps: How To Market Mobile Apps: Understanding Dynamics Of The Mobile App

If you are thinking about launching your own app, this book will help you to think about the business side of your venture through the author’s own experience, case studies, market analysis, and modern business trends.
This book looks to provide its readers a deeper understanding of the evolution and dynamics of the mobile app economy. Using a combination of primary research and case studies, the book provides useful tools for evaluating the market potential of new mobile apps and how to market them. The research findings and case studies also provide food for thought in defining a new business model or reinforcing existing decisions.